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    <TD rowSpan=2 vAlign=top width=22>&nbsp; </TD>
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      <H2><FONT face=Arial><FONT 
      face=Arial><STRONG>   The Financial Planning 
      Process</STRONG></FONT></FONT>     </H2>
      <P><FONT face=Arial><FONT face=Arial>   
                     
                
                
                   
                 
                
                  
                    
                   
           The financial planning process consists 
      of the following six steps:</FONT></FONT>          
                 
          </P>
      <P><FONT face=Arial><FONT face=Arial>1. Establishing and defining the 
      client-planner relationship.<BR>The financial planner should clearly 
      explain or document the services to be provided to you and define both his 
      and your responsibilities. The planner should explain fully how he will be 
      paid and by whom. You and the planner should agree on how long the 
      professional relationship should last and on how decisions will be made. 
      </FONT></FONT></P>
      <P><FONT face=Arial><FONT face=Arial>2. Gathering client data, including 
      goals.<BR>The financial planner should ask for information about your 
      financial situation. You and the planner should mutually define your 
      personal and financial goals, understand your time frame for results and 
      discuss, if relevant, how you feel about risk. The financial planner 
      should gather all the necessary documents before giving you the advice you 
      need. </FONT></FONT></P>
      <P><FONT face=Arial><FONT face=Arial>3. Analyzing and evaluating your 
      financial status.<BR>The financial planner should analyze your information 
      to assess your current situation and determine what you must do to meet 
      your goals. Depending on what services you have asked for, this could 
      include analyzing your assets, liabilities and cash flow, current 
      insurance coverage, investments or tax strategies. </FONT></FONT></P>
      <P><FONT face=Arial><FONT face=Arial>4. Developing and presenting 
      financial planning recommendations and/or alternatives.<BR>The financial 
      planner should offer financial planning recommendations that address your 
      goals, based on the information you provide. The planner should go over 
      the recommendations with you to help you understand them so that you can 
      make informed decisions. The planner should also listen to your concerns 
      and revise the recommendations as appropriate. </FONT></FONT></P>
      <P><FONT face=Arial><FONT face=Arial>5. Implementing the financial 
      planning recommendations.<BR>You and the planner should agree on how the 
      recommendations will be carried out. The planner may carry out the 
      recommendations or serve as your "coach," coordinating the whole process 
      with you and other professionals such as attorneys or stockbrokers. 
      </FONT></FONT></P>
      <P><FONT face=Arial><FONT face=Arial>6. Monitoring the financial planning 
      recommendations.<BR>You and the planner should agree on who will monitor 
      your progress towards your goals. If the planner is in charge of the 
      process, she should report to you periodically to review your situation 
      and adjust the recommendations, if needed, as your life 
      changes.</FONT></FONT></P>
      <P><FONT face=Arial><FONT face=Arial>Common Mistakes Consumers Make When 
      Approaching Financial Planning <BR></FONT></FONT></P>
      <P><FONT face=Arial><FONT face=Arial>1.&nbsp;&nbsp; Don't set measurable 
      financial goals. <BR> 2.&nbsp;&nbsp; Make a decision without 
      understanding its effect on other financial&nbsp;issues. <BR>3.&nbsp;&nbsp; Confuse 
      financial planning with investing. <BR>4.&nbsp;&nbsp; Neglect to 
      re-evaluate their financial plan periodically. <BR>5.&nbsp;&nbsp; Think 
      that financial planning is only for the wealthy. <BR>6.&nbsp;&nbsp; Think 
      that financial planning is for when they get older. <BR>7.&nbsp;&nbsp; 
      Think that financial planning is the same as retirement planning. 
      <BR>8.&nbsp;&nbsp; Wait until a money crisis to begin financial planning. 
      <BR>9.&nbsp;&nbsp; Expect unrealistic returns on investments. <BR>10. 
      Think that using a financial planner means losing control. <BR>11. Believe 
      that financial planning is primarily tax planning.</FONT></FONT></P>
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